Online Course · 12 Weeks · $950 / Seat

Sales Leadership Academy

Develop sales leaders who create clarity,
accountability, and consistent revenue performance.

The problem is not that your team doesn't know how to sell. It's that they've never been trained to sell like this.

Reserve Your Seat

Fridays · 12:30–1:30 PM CST · Starts May 1, 2026

The Challenge

Most Sales Teams Are Built on Effort, Not Structure.

Conversations stall. Objections linger. Deals take longer than they should. Sales becomes inconsistent.

This is not a motivation problem. It is a thinking problem.

We develop sales leaders who understand how to think, not just what to say.

Our Approach

This program combines behavioral science, practical frameworks, and modern tools to reshape how your team sells, listens, and leads.

This is not about short-term wins. It is about building trust faster, shortening the sales cycle, and creating consistent performance that compounds over time.

Program At a Glance

Format Online · Live Sessions

Duration 12 Weeks

Schedule Fri · 12:30–1:30 PM CST

Next Cohort Starts May 1, 2026

Investment $950/seat

Reserve Your Seat

Questions? info@grittbusinesscoaching.com

What Sales Are Built On

Most Objections Are Not About Price.

They are about trust. Misalignment. Lack of clarity. When sales teams learn how to navigate those moments effectively, everything changes.

This program teaches leaders how to frame value, guide conversations, and drive real decisions. Not by following a script - but by understanding what is actually happening in the room.

The Curriculum

What Sales Leaders Learn

Participants build the skills needed to lead and execute high-performing sales conversations across 12 live weekly sessions:

Prospect using modern psychology.

Reach the right people with the right message - grounded in how buyers actually think and decide.

Navigate objections and turn "no" into meaningful conversations.

Reframe stalls and resistance into opportunities to build deeper trust and real forward momentum.

Build trust quickly and consistently.

Develop the presence, language, and behaviors that create credibility from the first interaction forward.

Scale outreach using AI without losing authenticity.

Use modern tools to expand reach and efficiency while keeping every interaction feel genuine and tailored.

Ask better questions that move decisions forward.

Surface what buyers actually need, spark curiosity, and keep conversations going somewhere that matters.

Strengthen presence across every customer interaction.

From first impression to follow-up, ensure your brand and behavior are consistently building credibility.

What Makes This Different

We Focus on Thinking, Behavior, and Consistency.

Most sales training focuses on techniques. This program focuses on how your team thinks, behaves, and performs over time.

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Built on real sales and leadership experience
Not theory. Shaped by decades in high-performance B2B environments.

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Grounded in behavioral science
Frameworks rooted in how people actually make decisions and build trust.

→

Designed for immediate application
Leaders learn, apply, and refine their approach every single week.

→

Reinforced over time so it sticks
12 weeks of structured repetition builds habits that hold under pressure.

This is how sales performance becomes predictable.

What Changes

When Sales Leadership Improves, Results Follow.

Conversations become more effective

Sales cycles shorten

Trust builds faster

Teams become more consistent

Revenue becomes more predictable

Who It's For

· Sales managers leading teams
· High-performing salespeople stepping into leadership
· Organizations building consistent sales performance

Instructor

Led by Tom Bagwell.

A seasoned sales and executive leader with deep experience in high-performance B2B environments and executive education.

Tom Bagwell

VP of Learning & Development, GRITT Business Coaching

With 25+ years of high-performance sales and executive leadership experience, Tom brings a rare blend of strategic rigor and human insight. An award-winning top producer for Peterbilt, Caterpillar, Mitsubishi, Navistar, and Idealease, he has excelled in the most competitive B2B environments.

Tom pairs frontline mastery with deep academic strength - holding an MBA from the University of Chicago, a Master's in Applied Positive Psychology from the University of Pennsylvania, and recognition as an Executive Scholar in Sales & Marketing Management from the Kellogg School of Management.

He delivers a data-driven, people-first approach that aligns perfectly with ESOP cultures, helping leaders build accountable, resilient sales teams that sell with precision, purpose, and pride of ownership.

Let's Build a Stronger Sales Team

Ready to Create More Consistency
Across Your Sales Team?

Spring 2026 cohort is now forming. Seats are limited - reserve yours or join the interest list for the next cohort.

Reserve Your Seat - Spring 2026 See Leadership Academy

$950/seat · Fridays 12:30–1:30 PM CST · 12 Weeks